STAMFORD, Conn. – Lovesac (NASDAQ: LJUBAV), known for its modular furniture and bags, has announced a partnership with fashion brand KidSuper to launch a limited-edition collection that combines home comfort with edgy street style -guard. This collaboration is expected to bring the unique art and design of Colm Dillane, founder of KidSuper, to Lovesac's product line, aiming to redefine the traditional home aesthetic.
This partnership coincides with the opening of KidSuper's headquarters in Brooklyn, New York, a hub for creators from around the world. To celebrate the opening during New York Fashion Week, Lovesac produced a limited edition SuperSac with an exclusive KidSuper design. This event marks the beginning of a relationship that promises to merge the unconventional ethos of both brands.
Shawn Nelson, founder and CEO of Lovesco, said: “Our partnership with KidSuper is a testament to our brand ethos and the idea behind last year's 25th anniversary campaign, titled 'Rewriting the Rules of Comfort.' Challenging traditional definitions of comfort and home style is what has set the Lovesac brand apart since its inception.”
The upcoming Fall/Winter 2024 collection from Lovesco and KidSuper is expected to offer consumers a unique combination of modern design and comfort. This collection follows Lovesac's previous partnerships with brands such as Anti Social Social Club and Jeremy Scott, further strengthening its presence in the fashion industry.
The company's product line includes Sactionals, Bags and the Sactionals StealthTech Sound + Charge System.
This news is based on a press release from The Lovesac Company.
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Rashmika Upadhyay residing in the city of Khandwa in Madhya Pradesh, holds a Master’s degree in Data Mining. She has had a passion for writing and anchoring since childhood.