The musical investment platform Bolero raises 2 million euros: Petit Biscuit among the investors

The musical investment platform Bolero raises 2 million euros: Petit Biscuit among the investors

Shortly after the entrustment Capital After acquiring the music catalog of producer Le Motif (collaborator of Jul, Booba, Wizkid, etc.), the French start-up Bolero is formalizing a fundraising of 2 million euros from the Dubai fund XVC Tech (specialized in web investments3) the French-American fund Newfund and business angels with diverse skills. Among these business angels: the artists Petit Biscuit and Le Motif (join the capital as part of the purchase of his publishing house), Thierry Boyer (co-founder of the agency Mixicom, a subsidiary of Webedia), Sébastien Borget (co-founder of the metaverse platform The Sandbox), Frédéric Montagnon and Julien Romanetto (co-founders of Arianee), or even Reda Berrehili (founder of the investment platform Ki).

This capital increase confirms the enthusiasm surrounding this young company since the launch of its Song Shares product: an offer that allows individuals to invest in the editorial rights of music artists and collect royalties from the commercial exploitation of their pieces. After an initial success with rapper Rilès and then the marketing of the rights to the titles Agoria and Médine, the platform exploded with the integration of the Motif catalog – honored with 23 gold records – which allows the platform to market rights related feature works by Jul, Booba, Wizkid, Gazo, Tiakola and more than a hundred other artists.

On average, a customer purchases 230 euros worth of rights

With a base of 10,000 announced customers, whose average basket would be 230 euros per transaction, the company, co-founded by William Bailey and Arthur Amon, claims “the largest marketplace for music rights in the world”. In addition to private individuals, Bolero’s offering also appeals to professionals: the start-up has developed a special offering that allows both players in the sector and investment firms to become acquainted with what William Bailey describes as “new asset class”. “This is interesting for investors who are looking for both returns and security”confides the CEO of the start-up Capital beginning of February.

With this financing, Bolero now wants to continue its international development, in Europe where discussions with mainly Spanish artists are already underway, but also in the United States. The company expects a turnover of 1.2 million euros for this year 2024, but could easily exceed this target, especially since most Motif titles are not yet on the market. It is also said to be in the process of marketing its technological solution to other music industry players looking to diversify their economic model.

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